TikTok is introducing a updated setting that permits them to reduce the quantity of AI-made videos appearing in their timelines. This move comes as the platform disclosed that it currently hosts in excess of 1 thousand million AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global rollout. This shift comes amid a surge in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising channels on a competing service only show clips produced artificially. A considerable share of this content is considered low-quality AI content, a label for substandard, bulk-generated content that is frequently illogical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to science explainers, and we want to provide users the power to adjust the amount of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its service tagged as made with AI. Overall, over 100 million pieces of content are uploaded to the platform each day, making AI-generated material a limited percentage of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI content they see by accessing the topic control feature in the platform and choosing “AI-generated content”. Additional categories that are already be controlled under the filter cover current affairs, fashion, cosmetics, and dance.
AI Disclosure Rules
The platform’s policies mandate creators to tag convincing AI-made content, and it bans malicious deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its community policies.
Furthermore, the app will now apply an artificially created tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for spotting content made by AI. This action is intended to stop users from trying to evade the tagging system.
AI Literacy Programs
TikTok is also establishing a $2m educational fund for specialists and institutions to create learning resources about using AI responsibly. This program will benefit educational bodies dedicated to training computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid discussion over intentions to lay off numerous safety staff in the UK. The company is expected to cut hundreds of positions in its trust and safety division in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content prior to it is viewed by people. The company announced a notable drop in shocking and graphic content reviewed by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable process content quickly.”
